The Soda Works, Inc.
For Immediate Release

Contacts
  Joe Alexander, Product Information, The Soda Works, Inc.
800.267.8098
  Amy Halsted, Editorial Information, The Halsted Agency
410.349.9366

Soda Blasting Becomes Alabama Company's Top Producer
Restoration Specialist, Inpatient Creations, Finds Soda Blasting Technology
Surpasses all Other Media for Specialized Work from Automobiles to Antiques

November 14, 2005, Walla, Walla, Washington: TSW (The Soda Works), a Washington State-based manufacturer of soda blasting equipment and materials/media distributor, today announced that ICI (Impatient Creations, Inc.), one of its newest media product customers, is relying more and more on soda blasting technology over traditional stripping methods to handle its core customer base.  As a result, it has been steadily increasing its monthly demand for the Natrium soda product which TSW distributes on a national basis.

ICI is a known and widely respected specialist in automotive, antique and other specialty items restoration and refurbishing and has, by its own account, changed the way it does business. The company is increasing its margins and decreasing its reliance on environmentally-toxic chemicals and compounds once the mainstay of its automotive division. 

According to Dennis Lyons, owner/operator of ICI, "Soda blasting is water soluble, non-hazardous and environmentally safe. It's highly effective for industrial and commercial cleaning applications by being abrasive enough to get the job done without harming the surface being cleaned." That his business' core product is handling customer's treasured items, it becomes essential to find products that provide solutions.

"Right now, I'm working on a 1949 Woodie. With a car like this, you can't afford to end up with the deep groves that sanding, dipping, stripping or light sand blasting would leave. For that matter, now that I am using soda blasting, I've replaced these techniques 100%. I don't want the effects these other methods have on any of our projects," says Lyons.

ICI has also realized the positive impact of saved time and labor on clean up and environmental impact by using soda rather than more familiar stripping and sanding processes. Lyons comments, "Environmental clean-up and awareness considerations have also created a demand for greener solutions. We find that by using the Natrium soda that The Soda Works carries, we not only save time on labor-intensive chemicals clean up, we meet the growing need for environmentally sound approaches."

About The Soda Works
The Soda Works is the only national manufacturer of Buster Blaster, the original mobile soda blasting unit developed in 1997. Soda blasting is applicable to automotive, food processing, marine, road and highway maintenance and any other category where high pressure techniques are required. The Soda Works distributes Natrium—the preferred soda blast media—as well. It is a subsidiary of A&A Auto Body, Inc. and dates back to the Alexander Motor Company, founded in 1937.

About ICI (Impatient Creations, Inc.)
ICI was founded in 1994 out of a three car garage underneath its home in Pelham, Alabama. With a lot of sweat and tears the company then moved into a three bay shop with 5 times the square footage. ICI has recently moved again to a new location with 2 separate shops with 10 times the square footage of the one before. Impatient Creations, Inc.'s mission is to seek to understand its customer's vision so that they can fulfill that dream with products and services that exceed customer's expectations. Company information is Impatient Creations, Inc., 1960 Fulton Springs Rd. /Hwy 26, Alabaster, AL 35007, (205) 664-1447. www.impatientcreations.com; email: dlyons@impatientcreations.com

About Natrium Products, Inc.
Natrium Products Inc. specializes in manufacturing high purity sodium bicarbonate (baking soda) with the advantages of uniform particle size and discrete (not agglomerated) crystals. It was founded in 1988 and is located in Cortland, NY. The Natrium plant was designed to produce large crystals which were unavailable. These crystals allow for higher chemical purity and better flow quality. Natrium also sells specialty grades of soda ash. Natrium Products, Inc., P.O. Box 5465, Cortland, NY 13045, 800.962.4203. www.natrium.com; email: natrium@natrium.com
 

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